Brand Kit · v0.1
Logo, palette, typography, and voice. Everything below is open source — fork it, remix it, use it. Just don't pretend you made it.
The mark
Three horizontal bands — espresso-soaked sponge, ladyfinger, mascarpone — with cocoa dust embedded on the cream surface and an accent speck of warm orange. The same metaphor as the editor itself: stacked layers that compose into the picture.
Sizes
The mark holds up from favicon to billboard. Below is the same SVG rendered at six sizes — same coords, same vector, no per-size artwork.
Do / Don't
Color palette
Cream tones for surfaces, cocoa tones for weight, accent for the pop. Defined as CSS custom properties in style.css.
Typography
No web-font tax. SF Pro Display for headlines, SF Pro Text for body, SF Mono for code — all bundled in macOS, iOS, and present as a fallback chain on every other platform.
Texture rule
Cream surfaces stay clean. Dark cocoa / espresso surfaces get a faint cocoa-grain dusting concentrated at the top edge — like cocoa settled on a slice of tiramisu. Never page-wide. Never on cream.
Voice & tone
"Make the headline pop." Yes.
"Empower your creative narrative." No.
"50 features." "11 platforms." "Sub-50ms render."
Specific beats hype every time.
"This is NOT eligible for Mac App Store distribution." We say what doesn't work. Trust beats spin.
Tira mi su, mascarpone, ladyfingers, espresso. The metaphor pays its rent. Don't add Italian for flavor.
"Cross-post in one click." Not "Cross-platform Distribution Engine 2.0." Verbs the user does.
Speak to the Photoshop expat, the newcomer, and the AI-curious creator — all in the same paragraph if it helps. No personas talk past each other.
A note on usage
Tiramisu is open source. The logo, palette, fonts, and CSS are in the repo and you can use them — for forks, contributions, articles, conference talks, fan projects, or wholesale theft. We just ask:
Otherwise — go.
